Community branded launch campaign
After a successful Phase 1 launch, KEYS enlisted Studio Soren to become their dedicated design team, with a core focus on visual content design. We were a pivotal partner in crafting a new brand look and feel, ensuring it truly resonated with their mission. The retainer ask was a significant undertaking: to create a high volume of visual content. Specifically, three posts a week, including two individual impact posts and one feature-based carousel with a minimum of five creatives. This was a big task, as the content needed to be adaptable across a wide range of channels, including LinkedIn, Instagram, TikTok, and even their website blogs.
Insight
KEYS' design language needed to evolve beyond their app interface
After a successful collaboration designing KEYS' app preview screens, we needed to help them with their visual language across social media platforms such as LinkedIn, Instagram and TikTok.
Building a scalable brand system
Visual templates for easy re-use and variety
We worked with KEYS' content and product design team to establish a constant stream of content based on our templated visual design system.
Below we iterated and developed a range of style options which leaned more towards a hybrid and people focused graphic style to show the power of community and ease of use of the platform.
Delivering high impact content via weekly design sprints
Increase in LinkedIn followers
200%
Increased conversion on social media
3.3x
At Studio Soren, our ability to deliver high-quality, impactful content is a direct result of our highly collaborative and agile environment. Our designers are incredibly talented and fast, allowing us to produce compelling, storytelling visuals that are always close to the latest design trends. We work closely with our content designers to ensure every creative is not just visually appealing but also communicates new features and brand stories with clarity and purpose.
Key Features
1 x 5 Slide Carousel
2 x Single posts
New concepts for App preview screens
Brand Strategy
AI Integration workshops and coaching
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