About us
Product design and AI studio
Our mission, values and people
We believe that...
Great design should be a growth lever, not a cost centre
Who we are
A carefully curated network of specialists, the architects of innovation who share our values and vision.
Our values
We partner with startups, scale-ups and enterprise teams to craft clear, human digital experiences that drive real business results.
Strategic clarity
We cut through the noise. When things are clear, you can focus on what truly matters for success.
Excellence in Craft
World-class execution. We build high-fidelity products that make the complex feel effortless.
Growth mindset
Cultivating a collaborative spirit where our team and our clients evolve through every project.
The Future is Today
AI is moving fast and attention spans are shrinking. We future-proof your products to ensure you stay ahead.
Hi there! I'm Suraj
Founder & Director of Studio Soren
Featuring a decade of start-up & corporate world experience
"I believe great design should pay for itself, many times over."
At Studio Soren, we partner with ambitious businesses, from early stage startups to household names, to turn complex problems into products people love using. Before founding the studio, I led product design work at BT Group that realised £3.93M in revenue through a 3.5× checkout conversion uplift.
I started my career as an industrial design engineer and gradually moved into human-centered digital design strategy.
I love the moment good design starts showing up in the numbers.
If you have a product that needs to work harder, let's grab a cuppa sometime! ☕️