Brand Kickstart

Visual identity system

A logo is not a brand. This is the system around it.

Logo suite, type, colour, layout and imagery rules, built as a working system rather than a one-off mark.

How fast can we go?

What you get

Primary and secondary logo lockups
Type and colour system with usage rules
Layout grid and imagery direction
Working files handed over in Figma

On pace

Fastest when you already have a name, a rough audience and someone empowered to make decisions.

How quickly we can move depends on your design maturity, what you already have, and how familiar your team is with the design process.

How fast we can go depends on you

We work quickly, but pace is a shared property. The first thing we establish is where you are, then we scope to match. We work best with teams who respect the process enough to make decisions in it.

Starting out

No brand kit, no system

We move fast by making decisions for you and documenting them. Expect a tight scope, strong opinions and a founder in the room.

Growing

Assets exist, nothing is systemised

The quickest wins are structural, a design system, tooling and handoff. Speed comes from removing repeated decisions.

Mature

System, team and process in place

We plug in at sprint pace: embedded designers, quality upgrades and specialist work your team has not got capacity for.

Suraj Soren

Is this the right place to start?

Grab a cuppa with Suraj, Founder & Creative Director. Fifteen minutes is usually enough to tell you whether we can move as fast as you need. ☕️